The shops you already use, read honestly.
These are the brands most of us actually buy from. Almost none of them publish their fibre data in a form anyone can read, so we can't list their clothes the way we list the 30 brands in our catalogue. That silence is the whole reason this site exists — so instead of leaving them out, here they are, with what we can honestly tell you about each.
9of these run a programme that lets us list their products properly. Those are on the way. For the rest, the reader is the only honest route — it reads the label in your own browser, on their own page.
Women
Natural instead
Aerwyna-May Linen Dress in Apple
Beaumont Organic · £115
H&M
Check as you shopIts robots.txt names automated readers and refuses them, and it publishes no product feed we can read.
This retailer refuses automated readers, so only a person browsing can see the label.
Natural instead
The Dream Cotton Make-Up Bag - Fawn
Bedfolk · £35
COS
Check as you shopH&M Group. Its robots.txt names automated readers and refuses them, and it publishes no product feed we can read.
This retailer refuses automated readers, so only a person browsing can see the label.
Natural instead
Adrianne Sleeveless Blouse
Bibico · £29
& Other Stories
Check as you shopH&M Group. Its robots.txt names automated readers and refuses them, and it publishes no product feed we can read.
This retailer refuses automated readers, so only a person browsing can see the label.
Natural instead
Baby Cord Knee Length Dress
Celtic & Co · £69
Zara
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Classic Merino Wool Crew - Kelly Green
Colorful Standard · £105
Uniqlo
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Camerawoman Drawstring Tapered Cotton Canvas Trousers - Black
Community Clothing · £114
Primark
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Organic Cotton T-Shirt Boxy & Cropped
Cottsbury · £32
Marks & Spencer
Coming to the catalogueRuns a product feed through its affiliate programme. Our application is with them now.
Natural instead
Bare Organic Bath Mitt - Renewed
Coyuchi · £25
John Lewis
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
Frankie Linen Tote - Cocoa
CULTIVER · £100
Next
Coming to the catalogueRuns an affiliate programme through a different network.
Natural instead
Addie Lace Mini Skirt - Mint
Damson Madder · £35
ASOS
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
Baby Gym Toy
Garbo and Friends · £229
Boden
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
100% Linen Boxer Shorts in Cocoa
IN BED · £51
Whistles
Coming to the catalogueRuns an affiliate programme through a separate network.
Natural instead
ADAM - Organic Cotton Jogger Olive
Komodo · £75
Mango
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Martini Olive Linen Coasters Set of 4
Linen Tales · £15
Reiss
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Addison - Denim Jeans in Light Wash Blue
Lucy & Yak · £24
AllSaints
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Arluniaeth Fabric
Melin Tregwynt · £148
River Island
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
The Appledore Bed | Slubby_Linen - Clove
Naturalmat · £1,840
New Look
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Core Casual Bucket Hat
Organic Basics · £21
Matalan
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Atlantic Cotton Gauze Robe
Piglet in Bed · £79
TK Maxx
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
100% Pure Silk Camisole Top in White
Sancho's · £68
Gap
Check as you shopNo public product feed found, and no affiliate programme found.
Men
Natural instead
The Dream Cotton Make-Up Bag - Fawn
Bedfolk · £35
H&M
Check as you shopIts robots.txt names automated readers and refuses them, and it publishes no product feed we can read.
This retailer refuses automated readers, so only a person browsing can see the label.
Natural instead
Barrel Leg Jean
Celtic & Co · £50
COS
Check as you shopH&M Group. Its robots.txt names automated readers and refuses them, and it publishes no product feed we can read.
This retailer refuses automated readers, so only a person browsing can see the label.
Natural instead
Classic Merino Wool Crew - Kelly Green
Colorful Standard · £105
Zara
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Men's Arthur Wool Chore Jacket - Navy
Community Clothing · £275
Uniqlo
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Organic Cotton Canvas Tote Bag - Sustainable
Cottsbury · £11
Primark
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Bare Organic Bath Mitt - Renewed
Coyuchi · £25
Marks & Spencer
Coming to the catalogueRuns a product feed through its affiliate programme. Our application is with them now.
Natural instead
Frankie Linen Tote - Cocoa
CULTIVER · £100
John Lewis
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
Dog Coat - Patchwork
Damson Madder · £45
Next
Coming to the catalogueRuns an affiliate programme through a different network.
Natural instead
Baby Gym Toy
Garbo and Friends · £229
ASOS
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
100% Linen Pillowslip Set in Cocoa
IN BED · £70
Boden
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
ADAM Organic Cotton Jogger - Croissant
Komodo · £75
Mango
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Martini Olive Linen Coasters Set of 4
Linen Tales · £15
Reiss
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Arluniaeth Fabric
Melin Tregwynt · £148
AllSaints
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
The Appledore Bed | Slubby_Linen - Clove
Naturalmat · £1,840
River Island
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Core Casual Bucket Hat
Organic Basics · £21
Matalan
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Atlantic Cotton Gauze Robe
Piglet in Bed · £79
TK Maxx
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
ADAM - Organic Cotton Jogger Lilac
Sancho's · £75
Gap
Check as you shopNo public product feed found, and no affiliate programme found.
Children
Natural instead
The Baby Dream Cotton Robe - Ink
Bedfolk · £20
H&M
Check as you shopIts robots.txt names automated readers and refuses them, and it publishes no product feed we can read.
This retailer refuses automated readers, so only a person browsing can see the label.
Natural instead
Baby Cord Knee Length Dress
Celtic & Co · £69
Zara
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Kids Cam Relaxed Twill Trousers Plastic Free - Navy
Community Clothing · £35
Primark
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Wren Organic Knit Baby Gift Set
Coyuchi · £78
Marks & Spencer
Coming to the catalogueRuns a product feed through its affiliate programme. Our application is with them now.
Natural instead
Baby Gym Toy
Garbo and Friends · £229
John Lewis
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
Baby Blue Linen Audrey Top
Linen Tales · £69
Next
Coming to the catalogueRuns an affiliate programme through a different network.
Natural instead
Fenn - Cotton Baby Tee in Navy Stripe
Lucy & Yak · £18
Boden
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
The Buckland Child Headboard | Slubby_Linen - Clove
Naturalmat · £920
JoJo Maman Bébé
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
Core Baby Tee 3-pack
Organic Basics · £71
Polarn O. Pyret
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
Aubergine Babycord Peggy Pocket Dungaree Dress - GOTS Certified Organic Cotton and Elastane
Sancho's · £115
River Island
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
New Parent & Baby Gift Set
The Ethical Silk Company · £163
Matalan
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Cotton Kids Pyjamas in Blue
The Tartan Blanket Co · £57
TK Maxx
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Woolroom Kids Crib Mattress
Woolroom · £45
Gap
Check as you shopNo public product feed found, and no affiliate programme found.
Home & bedding
Natural instead
Alijo-Amist Printed Lumbar Pillow in Natural
Beaumont Organic · £90
H&M
Check as you shopIts robots.txt names automated readers and refuses them, and it publishes no product feed we can read.
This retailer refuses automated readers, so only a person browsing can see the label.
Natural instead
Cot Bed Fitted Sheet - Clay
Bedfolk · £40
Zara Home
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Drape Collar Wrap Coat
Celtic & Co · £1,104
IKEA
Check as you shopNo product feed we can ingest, and no UK affiliate programme.
Natural instead
Apron - Black Denim
Community Clothing · £45
Marks & Spencer
Coming to the catalogueRuns a product feed through its affiliate programme. Our application is with them now.
Natural instead
Black and White Melange Organic Cotton Bath and Hand Towel Set
Cottsbury · £30
John Lewis
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
Albertus Green Lambswool Blanket
Country Mouse · £135
Next
Coming to the catalogueRuns an affiliate programme through a different network.
Natural instead
300 Thread Count Organic Sateen Duvet Cover - Renewed
Coyuchi · £167
Dunelm
Coming to the catalogueRuns an affiliate programme, so its products can reach the catalogue once we're approved.
Natural instead
100% NZ Merino Wool Blanket - Truffle
CULTIVER · £1,100
Habitat
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Nonna's House - Set Of Two Tea Towels
Damson Madder · £25
Matalan
Check as you shopNo public product feed found, and no affiliate programme found.
Natural instead
Summerville Organic - Duvet
Garbo and Friends · £379
TK Maxx
Check as you shopNo public product feed found, and no affiliate programme found.
We don't copy these retailers' catalogues and we don't guess at their compositions. Everything above is either what the brand publishes about itself, or a reading taken from a page a real shopper opened. Where a piece turns out to be 100% natural fibre, it joins the finds.