Label Watch
Named natural. Mostly plastic.
Brands love to name a garment after a natural fibre it barely contains — a “Linen-Blend” tee that's 72% polyester. We read every label and keep an independent, timestamped record of the ones that mislead. Nothing here is our opinion: it's the disclosed composition versus the name on the tag.
Komodo
OPHELIA Recycled Poly Wool Blazer - Biscuit
Named after wool — but only 20% wool
80%
plastic
logged 20 Jul 2026
Komodo
OPHELIA Recycled Poly Wool Blazer - Navy
Named after wool — but only 20% wool
80%
plastic
logged 20 Jul 2026
How this works.Every product GreenThread sees is logged with its disclosed fibre composition and the date. When a name claims a fibre the garment is mostly not, it lands here — permanently, with its history. From 2028 the EU Digital Product Passport will make fibre disclosure mandatory; we're building the independent record now.
See how we score fibres on our methodology page.